Catena Media purchases PokerScout.com for $350,000
Online performance marketing firm Catena Media has announced that it has spent $350,000 in order to acquire PokerScout.com along with all of the online poker traffic comparison website’s related assets.
Catena Media has offices in the United Kingdom, Malta and Serbia and declared that the purchase is part of its ‘growth strategy’ and will ‘strengthen its presence in the United States market’ only days after lawmakers in Pennsylvania passed legislation to legalize online gambling.
Describing PokerScout.com as ‘an iconic name in the online poker industry’ that will contribute to its ‘brand-first strategy’, Catena Media explained that it now intends help the domain continue to grow by improving its ‘usability and visibility’.
Henrik Persson Ekdahl, C…
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